Nissan wanted to reveal their redesigned Sentra via Instagram stories. But as we all know, people tap through those. So we wanted to create something that played into this tendency, by revealing bits of the car every single time the user taps.

It went great, but somehow it ended up airing during the Canadian Super Bowl. Which is actually even bigger than the one in the US. Which is a lie, but that’s what I told my parents. So if they ask please corroborate.