Paramount+ launched in the midst of the streaming wars with a brand campaign no other streamer could claim—a Mountain of Entertainment. A frigid multiverse of cartoons, creatures, Snooki, and more. Coexisting on a giant logo for a streaming service. To meet the brains behind the campaign and watch the first two years of work, click here.

I journeyed up Paramount Mountain’s peak for year three of the campaign, where we brought new faces, and new storylines to this mountain of absolute absurdity. I now have a cardboard cutout of Krumm from Aaahh!!! Real Monsters to show for it. It’s one of my most prized possessions.