Slate is a brand spankin’ new car that’s designed to become every car you’ll ever need.
Whether that’s a hot pink pickup today, or an SUV with cat-shaped headlights by tomorrow.
It’s not like other cars (🤪).
So we launched it like no other car brand would.
We ditched the usual car reveal and dropped a single Slate on the streets of LA instead—tailoring it to a very niche, very fake business each day.
On launch day we released your typical car commercial featuring human taxidermy and pickled loved ones.
And my loved ones disowned me. Womp womp!
AD: Luke Johnson
ECD: Kevin Mulroy
OLV: Pete Marquis