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Ah yes. Product porn. The only porn no one enjoys.

We took the hand-meets-cooler-meets-bottle-meets-sweet-relief formula to the extreme, creating product porn that people actually want to watch.

We launched Sweaty Boy with a :30s spot, followed by a full-length track.

 
 

“Will that mouth of yours ever meet mine. Sweaty Boy. Oh Mr. Sweaty Boy.”

Shout out Walker Music for turning our dumb words into an absolute bop.

 
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AD: Coleman Davis

ECDs: Amy Ferguson & Julia Neumann

Director: Andreas Nilsson