Ah yes. Product porn. The only porn no one enjoys.
We took the hand-meets-cooler-meets-bottle-meets-sweet-relief formula to the extreme, creating product porn that people actually want to watch.
We launched Sweaty Boy with a :30s spot, followed by a full-length track.
“Will that mouth of yours ever meet mine. Sweaty Boy. Oh Mr. Sweaty Boy.”
Shout out Walker Music for turning our dumb words into an absolute bop.
AD: Coleman Davis
ECDs: Amy Ferguson & Julia Neumann
Director: Andreas Nilsson